Have you recently visited a website and spotted that the color bar on the website is the same as the website's brand colors?
This can be achieved on the Safari and Chrome browse, matching the browser bar with you brand colours is a good way to keep your brand identity through the site.
Now you are probably thinking this would require a lot of code to pull off, luckily this is as easy as adding one line of HTML to the head section of your website and change the color to your choice.
<meta name="theme-color" content="#000">
With this setting your website has a subtle effect moving it a little step closer to a native app experience. You can also use it to extend your design, like our website.
The easiest way to add this HTML code to your site is by downloading the insert header and footers plugin and you can paste this code in the head section.
On Safari only the status bar can be changed. If you choose 'black-translucent' it will float above the content, like a fixed position element in CSS.
If you want to try more styling you can view the developer guides below:
Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x.
All merchants currently using Shopify to sell on Facebook and Instagram will now be able to offer an option for customers to pay with Shop Pay as a checkout option.
There are claims that using Shop Pay increases conversion 70% faster than a typical checkout.
In a study of 10,000 of the largest Shopify merchants with Shop Pay enabled it was found that checkouts going through Shop Pay have an average checkout-to-order rate of 1.72x higher than those going through regular checkouts.
With conversion rates like this, enabling Shop Pay can help improve your current conversion rate if your site has a large volume of abandoned carts on mobile.
Shopify merchants can enable Shop Pay in a few simple steps:
Now your customers can use Shop Pay to check out on your store. Shop Pay will automatically work in Facebook and Instagram if it’s enabled in your main Shopify store.
Are you looking to start selling online? We help businesses create high-converting e-commerce websites with Shopify, Woocommerce and Magento.
Due to new restriction, Third-party cookies are being phased out (on chrome browsers) or made optional (on apple phones). This is going to make it difficult for digital marketers to track customer activity online.
Because of these new changes, there is now an emphasis on first -party data over third party. With that in mind , let's take a look at how the difference types of data differ.
First party data is the information you collect directly from your audience or customers. Key data includes::
Data from behaviors, actions or interests demonstrated across your website(s) or app(s)
Data you have in your CRM
Subscription data
Social data
THird-party data is purchased from data providers. You can find these providers through DSPs, DMPs and public data exchanges like the Lotame Data Exchange (LDX).
When purchasing third-party data, markertes have to be aware of some common variations.
There are also various kinds of audiences:
Every once in a while, we come across a website that really draws us in. So, we have found the best show stopping website in Norwich.
We have judged these site based on: design aesthetic, usability, interactivity, sound design, or value that the site provides. And for some site just the simplicity was enough to draw us in.
Of course this list is in no particular order, just the order we found these websites.
Octagon Legal takes a minimalistic approach making the website easy to navigate the differents services they offer.
The Kettle chips showcases vibrant colors that gets you entranced in the story of the famous crisp company.
Drapped in what we will dub canary yellow, the Norwich Fc website is one that grabs your attention with is bold yellow colors.
When web design is you business it makes sense that your website is showcase of what you can do.
The American diner has been a part of Norwich since 1976 but you wouldn't be bale to tell with how modern their site is!
NUAs website has a simple grid structure that is bought to life with animations and some javascript ux features.
We love easy to use e-commerce sites and on the Philip Brown site you can find your latest outfit easily.
The new UEA website with a simple colour palette of black and pink gives the website the out of this world looking it's striving for.
Not only do we love their awesome animations, we love their animations on their website.