Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x.
All merchants currently using Shopify to sell on Facebook and Instagram will now be able to offer an option for customers to pay with Shop Pay as a checkout option.
There are claims that using Shop Pay increases conversion 70% faster than a typical checkout.
In a study of 10,000 of the largest Shopify merchants with Shop Pay enabled it was found that checkouts going through Shop Pay have an average checkout-to-order rate of 1.72x higher than those going through regular checkouts.
With conversion rates like this, enabling Shop Pay can help improve your current conversion rate if your site has a large volume of abandoned carts on mobile.
How To Enable Shop Pay?
Shopify merchants can enable Shop Pay in a few simple steps:
- Inside your Shopify admin, go to Settings > Payments.
- In the Shopify Payments section, click Manage.
- In the ACCELERATED CHECKOUTS section, check Shop Pay.
- Click Save.
Now your customers can use Shop Pay to check out on your store. Shop Pay will automatically work in Facebook and Instagram if it’s enabled in your main Shopify store.